Approved with Changes
Powering Iconic Entertainment Brands Through
Brand Licensing and Merchandising Partnerships
Hello! I'm April.
I’m a dynamic and confident leader with a passion for bringing
big ideas to life and elevating brands that resonate globally.
With an extensive and diverse background in Entertainment Brand Licensing and Merchandising Partnerships, Marketing, and Product Development, I thrive at the intersection of creativity and commercial strategy.
About Me
There are at least three beverages next to my workspace at all times.
I’ve led high-impact initiatives across all categories of licensed consumer products, driving revenue and relevance for both iconic properties and
emerging brands.
I’m known for my ability to connect the dots between vision and execution, developing innovative branded merchandise, cultivating global partnerships, and scaling licensing programs that deliver long-term value for IP owners and fans alike.
My style is proactive, collaborative, and relentlessly curious. I seek out opportunities to improve processes and produce meaningful results. Whether leading cross-functional teams or navigating complex stakeholder relationships, I bring a flexible, forward-thinking approach to organizations where I can help teams evolve and stay ahead of the curve.
Experience
My favorite comment to give and receive during product development is Approved with Changes.​
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​​It means we're on the right track with room to elevate.
The best feedback doesn’t just critique, it guides.
It’s specific, actionable, and drives the project forward.
Creative Licensing
Director of Marketing and Product Development
Asset Management and Distribution
Brand Partnerships
Catalog Film Franchises
Collateral Materials - Design and Production
Direct-to-Consumer Programs
Global IP Representation
Go-to-Market Strategy
International and Domestic Trade Shows - Production
IP Representation
Legal and Trademark Clearances
Licensed Product Development - All Categories
Licensee Onboarding and Management
Licensing Software Implementation
Press Releases and Deal Announcements
Processes and Best Practices
Published Articles - Industry Publications
Retail Strategy - All Channels
Royalty Reporting
Stakeholder Collaboration
Talent Participation and Clearances
Trademark Law
Sony Pictures Entertainment
Director of Product Design and Development
Animated Theatrical Franchises
Catalog Film Franchises
Asset Management and Distribution
Consumer Products Showcases
Creative Merchandising Ideation
Cross-Functional Relationship Building
Direct-to-Consumer Programs
Direct-to-Retail Programs
Exhibitor Relations - In-Theater Concessions
Global Relationship Building
Interactive and Slot Games - Mobile and Casino
International and Domestic Trade Shows
International Licensing Agent Management
Legal and Trademark Clearances
Licensee Onboarding and Management
Licensee Roadshows - International
Licensing Software Implementation
Location-Based Entertainment
Processes and Best Practices
Product Development - Hard Lines and Collectibles
Retail Roadshows - Domestic
Retail Strategy - All Channels
Stakeholder Collaboration
Style Guides and Creative Asset Development
Talent Participation and Clearances
Television Franchise Management
Trademark Law
NBC Universal
Global Product Development Manager
Junk Food Clothing | Delta Apparel
Licensing Manager
Catalog Film and Television Properties​
Creative Rollouts
Cross-Functional Relationship Building
Departmental Strategy Alignment
Factory Audits and Product Safety Testing
Financial Reporting and Auditing Functions
Inventory Management
Major League Sports Franchises
Music Artists and Properties
Processes and Best Practices
Retail Strategy - All Channels
Royalty Reporting
SOX Compliance
Team Management - Coordinators and Interns
Theatrical Franchises
Trademark Law
True Religion Brand Jeans
Licensing Manager
Developed Branding and Style Guides
Established Licensee Submissions Process Guidelines
Implemented Contractual Sampling Requirements
Processes and Best Practices
Product Development - Licensed Fashion Collections
Retail Strategy - All Channels
JEM Sportswear | Awake Inc.
Licensing Manager
Apparel Design and Development
Inventory Management
Licensed Product Submissions
Pre-Production and Final Production Sampling
Product Safety Testing
Retail Buyer Sampling
Education
Applied knowledge is power, and I like to utilize both sides of my brain equally.
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One side analyzes data, and the other is sketching in the margins.
California State University Northridge
Marketing
California Institute of the Arts
Fine Art
Apparel and Accessories
Location Based Entertainment
60 Out Escape Rooms // Los Angeles, California
Motiongate Dubai // Dubai, United Arab Emirates​
Heide Park Resort // Soltau, Germany
​Dream Island // Moscow, Russia
Columbia Pictures Theme Park Area // Motiongate Dubai​
Ghostbusters 5D Ride // Heide Park Resort
Ghostbusters Gift Shop // Heide Park Resort
Ghostbusters Premium Hotel Rooms // Heide Park Resort​
Hotel Transylvania Theme Park Attraction // Dream Island
Hotel Transylvania Ride // Dream Island
Hotel Transylvania Gift Shop // Dream Island
Contact
Let's Work Together
Do you have a brand licensing project that needs a fresh perspective, or a challenge looking for a solution?
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Whether you're expanding a beloved franchise or launching a new IP, seeking ideas and partners for the perfect licensing program, or just need a hand with product approvals, I’m here to help!
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Drop me a line and let’s start a conversation.
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